Offline dating services

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Lucie Whitworth, Managing Director at Select Personal Introductions commented: “There’s always a stigma attached to something new, something out of the ordinary.

This was certainly the case with the dating services, on and offline.

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Over the past 6 years, online dating has experienced a boom comparable to that seen with the launch of smartphones.As the industry matures, more clarity will be given to consumers about what types of services are out there, which in turn will enable people to research and select the most suitable option(s) more appropriately, leading to improved experiences and ultimately success in finding a partner.Once someone has selected their service of choice, how can we, as an industry optimise their experience?The world of dating is almost unrecognisable compared to 10 years ago, when I first took a detour in my career as a business psychologist, opting to help people with their love lives instead of their work lives.Ten years ago, I had just about heard of and there were but a handful of introduction agencies in the UK who catered for the more discerning clientele (some still using folders with printed profiles of eligible singletons to browse through).

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